Observations...

So far i have observed that college students in Madison like to wear clothes that are comfortable, practical and affordable from stores like The Gap, H&M, Urban Outfitters, Levi, Express, Hollister, Forever 21 or American Eagle. Basically all the stores you see in a mall.  Because Madison is a small city and not a major urban city, it is easy to go to a Mall  say on the West Town and find everything on one trip.

What is also interesting is that because people shop in the same types of stores. I have seen a lot of repetitive fashion for example the same jackets, boots, jeans and scarves but just all different variations of each other depending on what store people bought their clothes from. So, basically people look the same, but not! (if that makes sense). Of course there is the odd exception to this, with a handful of people opting not to shop in high street stores as mentioned and instead at thrift stores or independent boutiques. What i noticed was that these people who shopped in vintage stores that i talked to tended to be with people who dressed the same and shopped at the same stores. Generally though, i was surprised by the amount of people you had items from thrift or rethread stores, which tells me that the trend is becoming popular not just in major cities like New York or Chicago but also in places such as Madison.

What is important to remember is that this is a college campus. One has to dress to practically. To suit the cold weather and to be able to walk from one end of  the campus to the other. However, having said this Madison students do follow fashion trends, just in smaller numbers and less drastically.  People in Madison, i have observed, seem to have adopted a few of the key seasonal trends from past seasons like  leather jackets, patterned scarves, jeggings, cargo military jackets but they are not  dressing head-to-toe in up to date looks. The Madison style is a simplified fashion, it is easier, more accessible and naive in a sense.

More College Backpacks...

On the Street...Around Campus

Wearing: Jeans on sale from Urban Outfitters, Boots from H&M and Coat was from her Mom

Wearing: Clothes from Korea

                                                        Wearing: Clothes from Korea

Wearing: Jeans from Levi, Jacket from Snowboarding store, Boots from Timberland

                       Wearing: Boots from Madison Sole on Street Street, Jeans from The Gap

Wearing Jeans from H&M, Boots from Forever 21, and Christmas sweater from a thrift store

                      Wearing: Jeans from Levi, Peacoat from The Gap and Shoes from Footlocker

   Wearing: Duffle coat from Abercrombie and Fitch, Pants from The Gap and Shoes from vintage store

                     Wearing: Jeans from Levi, Coat and scarf from H&M, Shoes from Nike online

On The Street... Library Mall

                Wearing: Jeans from Gap, Coat from American Eagle and Boots from Urban Outfitters.

Wearing: Coat from a store in China

                                Wearing: All clothes from Shanghai, Bag from Louis Vuitton

Wearing: Scarf knitted by friend, Pants from Diesal and Shoes from Urban Outfitters

Wearing:Shoes from Asics in Portugal and Jacket by Addidas.

Wearing: All clothes from China except jacket from Forever 21

        Wearing: Bag and Jacket from Forever 21, Pants and hat from a friend, Boots from Urban Outfitters

Wearing: Hat from Burton, Jacket from Outwear Store, Jeans from Levi and Shoes from Nike.

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                 Wearing: Jacket from Love Moschino, Jeans from Armani and Boots from Boss.

                      Wearing: Jacket from Uniqlo, Jeans from Seven and boots from 80/20

On The Street...Random Sightings

On The Street...Special Shout Out

Random Sighting. This guys gets a special SHOUT OUT, firstly for his hat and secondly for the fact that he is wearing shorts in below freezing weather.

On the Street...State Street

             Wearing: White Pants from ReThreads, Chuck Taylor's and Leather Jacket from Express.

Wearing: Everything from Urban Outfitters apart from T-shirt from Wildfox Vintage Boutique

She likes to follow urban city fashion blogs and mix contemporary fashions with individual finds from thrift or vintage stores

I spotted this guy in Jimmy Johns because of the sophisticated style of his black dress coat, after talking to him he told me that it was from Italy.

Wearing: Jeans from Gap, Scarf from Abercrombie and Fitch and Coat from Italy

Wearing: Military Jacket from a Military Surplus Store, scarf from a lost and found, shoes and pants from Urban Outfitters.